According to the South Yorkshire Star:
IT'S been the butt of smutty jokes for years... But now fed-up residents on South Yorkshire's most embarrassingly named street - Butt Hole Road - have finally ended the jokes. The residents on the Conisbrough street have clubbed together to change its name to Archers Way.
Well that’s fair enough, but I first read about it in The Northerner, a weekly digest of news from the north of England sent out by the Guardian newspaper. And what I read was this (my emphasis):
A street in Sheffield that has been the butt of jokes for many years has finally won a battle to change its name to something less ... behind the times. Residents of Butt Hole Road long ago stopped seeing the funny side of the legions of titterers taking pictures of themselves with their pants down next to the road's sign. After clubbing together to raise the GBP300 necessary to pay for a new sign, the local council has agreed to name the road Archers Way, in honour of its half-mile proximity to Conisbrough Castle.
We know that local councils are strapped for cash but such a munificent gesture from the councillors also seems somewhat improbable!